Wednesday 18 November 2009

Is this the most sexist advert ever made?

Depressingly, it probably isn't, but it must be close. Reducing women to component parts. Mmm… dehumanising.

4 comments:

Some Chilean Woman said...

I see the point of wanting a toned butt, but shoes do not tone breasts and that camera spent a lot of time there.

Benjamin Judge said...

I read your title as "Is this the sexiest advert ever made" and then did a bit of a double take when I got to "Depressingly, it probably isn't"

Sexist makes a lot more sense.

Christine said...

Just mulling over your last phrase 'Mmm... dehumanising'.


I'm not quite sure whether it's a disapproving "Hmm.. dehumanising", or a Homer Simpson looking at a doughnut , "Mmm... dehumanising".
(eyelids droop, jaw slackens, tongue lolls, drool spills)

The Plashing Vole said...

It is disapproving, but it's also, as you noticed, an intertextual reference to Homer - he'd enjoyed this ad hugely.